“There’s a lot of automation that can happen that isn’t a replacement of humans but of mind-numbing bahavior” Stewart Butterfield, Entrepreneur and businessmanCo-founder of FlickrFounder of Slack Introduction According to Forbes, efficiency is one of the basic objectives of any technology. Automation is one way to achieve optimal efficiency on your website. By automating tedious and repetitive […]
Present Day WYSIWYG
Do you remember WYSIWYG? WYSIWYG stands for What You See Is What You Get. According to Merriam-Webster, WYSIWYG is a noun that means “a display generated by word-processing or desktop-publishing software that exactly reflects the document as it would appear in its finished state”. The term, becoming popular in the 1980s, gave computer users […]
How to Keep Visitors Engaged on your Website
“Don’t find customers for your products, find products for your customers.” seth godin How do you keep visitors engaged on your website? This seems to be getting more challenging each year. Just look at how the technology landscape has changed in the last 8+ years. According to Chiefmartec, the technology landscape started out with approximately […]
Highlight Promotions to Drive User Engagement
“The thing is, I don’t want to be sold to when I walk into a store. I want to be welcomed.” Angela Ahrendts, former SVP of Retail, Apple Inc. Reflecting on Cyber 5 2019 can provide insight to increase customer engagement during this current year, including Cyber 5 2020. According to YOTTAA: Cyber 5 Retail […]
Engage Visitors by Exposing Product Trends
“Figuring out what the next big trend is tells us what we should focus on.” mark zuckerberg According to econsultancy, there’s a shift in how businesses communicate with their customers. Instead of the traditional mass marketing mentality where a business markets the same to all its customers (“one-to-many”), businesses need to find creative ways to […]
Using Social Proof to Engage Visitors
“What is social proof? Put simply, it’s the positive influence created when someone finds out that others are doing something. It’s also known as informational social influence.” aileen lee According to a recent Trustpilot study, an average of 66% of customers said the presence of social proof increased their likelihood of purchasing a product. “Social […]
The Right Recommendations Will Keep Your Visitors Engaged
“A lot of times, people don’t know what they want until you show it to them.” steve jobs My spin on this quote is, “you don’t know what you don’t know.” We recently went to dinner with some friends to a new restaurant/brewery in our town. We ordered a couple of appetizers that, based […]
Using a Call-to-Action to Engage Visitors
“If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think.” David Ogilvy The first time I heard of a Call-to-Action (CTA), it was in the form of a persuasive paper and speech in 7th grade. In a persuasive […]