Category: E-commerce

Harnessing the Power of Social Proof in Ecommerce

The booming growth of the ecommerce industry has prompted businesses to search for innovative ways to win over consumers’ trust and loyalty. Among the most compelling methods stands social proof, a psychological and social phenomenon that influences consumer behavior. Incorporating social proof into an ecommerce business strategy can significantly boost conversion rates, foster customer loyalty, […]

Feedback From Customers (Why It Matters)

How to Start a Customer Loyalty Program That Keeps Them Coming Back Are you looking for ways to keep your customers coming back? A customer loyalty program may be the answer! Loyalty programs, also known as rewards programs, are a great way to reward your customers for their business and can encourage them to come […]

How to Use Social Proof in Your Marketing Strategy

Social proof is one of the most powerful tools in a marketer’s toolkit. It is a psychological phenomenon that occurs when people are uncertain about what to do and look to the actions of others to guide their decision-making. There are many different ways to use social proof in your marketing, from customer testimonials and […]

5 Ways to Sell using Instagram

Instagram touts 1 billion active users on their platform, with 500 million using it daily. I personally am one of those 500 million daily users. I go to Instagram to see pictures/videos of my friends, my favorite athletes, or just see the curated content they think is best for me (which usually ends up being […]

Social Proof: What it IS and What it is NOT

Do you ever hear a term over and over and wonder to yourself….What the heck does that mean?  It happens to me all the time.  As crazy as it sounds, when I hear a term I’m unfamiliar with, my mind becomes obsessed and I go into research mode: Defining what the terms IS (generally straight […]

Shoppable Instagram for Shopify and How it Will Grow Your Business

Today we are excited to announce the launch of our new app built specifically for Shopify or Shopify Plus merchants allowing them to build shoppable Instagram, social galleries, and more. User-Generated Content (UGC) and social media is a very powerful way to sell more products online. More and more shoppers turn to sources like reviews […]