“Figuring out what the next big trend is tells us what we should focus on.” mark zuckerberg According to econsultancy, there’s a shift in how businesses communicate with their customers. Instead of the traditional mass marketing mentality where a business markets the same to all its customers (“one-to-many”), businesses need to find creative ways to […]
Using Social Proof to Engage Visitors
“What is social proof? Put simply, it’s the positive influence created when someone finds out that others are doing something. It’s also known as informational social influence.” aileen lee According to a recent Trustpilot study, an average of 66% of customers said the presence of social proof increased their likelihood of purchasing a product. “Social […]
The Right Recommendations Will Keep Your Visitors Engaged
“A lot of times, people don’t know what they want until you show it to them.” steve jobs My spin on this quote is, “you don’t know what you don’t know.” We recently went to dinner with some friends to a new restaurant/brewery in our town. We ordered a couple of appetizers that, based […]
Using a Call-to-Action to Engage Visitors
“If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think.” David Ogilvy The first time I heard of a Call-to-Action (CTA), it was in the form of a persuasive paper and speech in 7th grade. In a persuasive […]
Commerce and a Pandemic
“After all it really is all of humanity that is under threat during a pandemic.” Margaret Chan The coronavirus, COVID-19, has brought to light the expediency in which a pandemic crisis can spread globally. The COVID-19 virus was first reported to the World Health Organization (WHO) on December 31, 2019. In a March 5, 2020 […]