“If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think.” David Ogilvy The first time I heard of a Call-to-Action (CTA), it was in the form of a persuasive paper and speech in 7th grade. In a persuasive […]
Commerce and a Pandemic
“After all it really is all of humanity that is under threat during a pandemic.” Margaret Chan The coronavirus, COVID-19, has brought to light the expediency in which a pandemic crisis can spread globally. The COVID-19 virus was first reported to the World Health Organization (WHO) on December 31, 2019. In a March 5, 2020 […]