Do you ever hear a term over and over and wonder to yourself….What the heck does that mean? It happens to me all the time. As crazy as it sounds, when I hear a term I’m unfamiliar with, my mind becomes obsessed and I go into research mode: Defining what the terms IS (generally straight […]
The Future of Black Friday
Black Friday 2020 will be like no other, or will it?
COVID Trends by Generation [Infographic]
Introduction As Millennials become the largest living adult generation, it may be time to revisit your generational marketing plan and see how trends from COVID have changed each generation’s mindset. These trends will change as restrictions related to COVID ease and as the development of a vaccine becomes more imminent. At every major event or […]
Automate Social Proof to Increase Site Engagement and Conversions
“There’s a lot of automation that can happen that isn’t a replacement of humans but of mind-numbing bahavior” Stewart Butterfield, Entrepreneur and businessmanCo-founder of FlickrFounder of Slack Introduction According to Forbes, efficiency is one of the basic objectives of any technology. Automation is one way to achieve optimal efficiency on your website. By automating tedious and repetitive […]
How to Keep Visitors Engaged on your Website
“Don’t find customers for your products, find products for your customers.” seth godin How do you keep visitors engaged on your website? This seems to be getting more challenging each year. Just look at how the technology landscape has changed in the last 8+ years. According to Chiefmartec, the technology landscape started out with approximately […]
Highlight Promotions to Drive User Engagement
“The thing is, I don’t want to be sold to when I walk into a store. I want to be welcomed.” Angela Ahrendts, former SVP of Retail, Apple Inc. Reflecting on Cyber 5 2019 can provide insight to increase customer engagement during this current year, including Cyber 5 2020. According to YOTTAA: Cyber 5 Retail […]