How will 2020 holiday shopping habits change as a result of COVID-19? In order to understand where shopping habits will be headed, we should look at how the retail landscape has changed. Total retail sales in the US are projected to be 4.89 trillion in 2020. This is about 3.5% less than 2017 US retail […]
COVID Trends by Generation [Infographic]
Introduction As Millennials become the largest living adult generation, it may be time to revisit your generational marketing plan and see how trends from COVID have changed each generation’s mindset. These trends will change as restrictions related to COVID ease and as the development of a vaccine becomes more imminent. At every major event or […]
Commerce and a Pandemic
“After all it really is all of humanity that is under threat during a pandemic.” Margaret Chan The coronavirus, COVID-19, has brought to light the expediency in which a pandemic crisis can spread globally. The COVID-19 virus was first reported to the World Health Organization (WHO) on December 31, 2019. In a March 5, 2020 […]