“The thing is, I don’t want to be sold to when I walk into a store. I want to be welcomed.” Angela Ahrendts, former SVP of Retail, Apple Inc. Reflecting on Cyber 5 2019 can provide insight to increase customer engagement during this current year, including Cyber 5 2020. According to YOTTAA: Cyber 5 Retail […]
Using a Call-to-Action to Engage Visitors
“If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think.” David Ogilvy The first time I heard of a Call-to-Action (CTA), it was in the form of a persuasive paper and speech in 7th grade. In a persuasive […]