“Don’t find customers for your products, find products for your customers.” seth godin How do you keep visitors engaged on your website? This seems to be getting more challenging each year. Just look at how the technology landscape has changed in the last 8+ years. According to Chiefmartec, the technology landscape started out with approximately […]
Using a Call-to-Action to Engage Visitors
“If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think.” David Ogilvy The first time I heard of a Call-to-Action (CTA), it was in the form of a persuasive paper and speech in 7th grade. In a persuasive […]