Introducing A Smarter Way to Build Retention: SiteVibes for B2B

We’re thrilled to announce that SiteVibes is now available for B2B. 

As B2B buyers expect more from ecommerce, the stakes have changed. B2B leaders are no longer just enabling transactions—they’re building long-term relationships. The thing is though, traditional retention tactics haven’t kept up with modern B2B realities. That’s where we come in.

What’s happening in B2B?

Ecommerce is changing rapidly, and B2B is no exception. Gone are the days of punchout and sales calls: seven out of ten B2B buyers now prefer the convenience of purchasing online. Along with the boom in B2B ecommerce has come the need for an entirely different set of strategies and tactics.

Millennials now account for 73% of B2B buyers, and these digital natives expect speed, transparency, and user-friendly tech. They’re seeking out buyer experiences that are not just fast and simple, but engaging and highly-personalized as well. 

With SiteVibes for B2B, we’re offering the engagement and personalization this new generation of B2B buyers is looking for. We’re providing a retention suite built with B2B in mind, taking our experiences of buyer behaviors and giving B2B companies the tools to build long-term relationships with them under the simple idea that “buyers are human, after all.”

Why does this matter?

We are well-acquainted with the issues that B2B companies are experiencing: multiple buyers from one organization, long cycles, and opaque attribution. Add to that the fact that their B2B buyers are now expecting a more personalized and seamless purchase journey, and they may be starting to wonder, what is my competitive edge? 

Now that easy ordering via a self-service portal is becoming table stakes, B2B companies can build on that by adding strategies to turn casual buyers into loyal ones and inactive buyers into engaged ones. 70% of B2B revenue comes from existing customers, so why not give them what they want? Especially when a 5% increase in customer retention can drive up to 95% more profit.

How SiteVibes is changing the game

With this in mind, we made some changes to our core platform to make it a perfect fit for B2B companies looking to gain that competitive edge and engage their buyers on a whole new level.

Loyalty for Teams, Not Just Individuals

Engage both the individual buyer and their company, creating incentives that go beyond the pale and engage buyers with flexible options to build a loyalty program around their unique needs. (Since no two B2B businesses are the same!)

Smart Segmentation Across Organizations

Group buyers under their company to gain access to insights across the company rather than on an individual level, then create personalized campaigns built around entire organizations rather than individuals.

Retention-Driven Email Marketing 

Trigger emails based on company activity (or lack thereof), and use loyalty-related triggers (points earned, points expiring) as a touchpoint and re-engage teams automatically.

ROI-Driven Built-In Workflows

Launch lifecycle automations that are tied to real retention metrics. Track what’s working, optimize what’s not, and prove ROI at every stage.

What’s Next?

With shifting norms and expectations in B2B, retention is not a “nice to have” any more: it’s a growth strategy. With a platform like SiteVibes in place to keep and engage existing customers, B2B companies can have a competitive edge and continue growing.

Read more about SiteVibes for B2B here.

Convinced? Want to see if SiteVibes for B2B is a good match for your business? Contact us and we can talk about your company’s needs and how a retention strategy can help reach and exceed your goals.