Today we are happy to announce the launch of ShopSocial – a hosted link that connects your social audience with your sites Trending Products and Visual UGC galleries.
Imagine your brand is going viral and thousands of users are flocking your different social media channels to see why, but when they click your social media link they just see 10 other links or a page you decide they should be directed to. You may have just lost a sale of someone willing to buy that viral product.
To put it in terms of an e-commerce industry trend, in 2021 mobile will account for 70% of website visits. Knowing that information, we are more than likely going to invest time and energy in making sure our mobile experience is top-notch. So why not do the same thing for your product trends or popular UGC?
Introducing ShopSocial from SiteVibes
Over the last year, SiteVibes has helped many brands engage shoppers through real-time product trends, social proof messaging, and shoppable UGC galleries. We have been researching user behaviors, and how social media affects their purchasing journey.
Our research has lead us to the launch of ShopSocial, a unique yet simple user experience tool that can be used to engage social media users by allowing them to shop your catalogs real-time trends and also see shoppable social images.
Why we built ShopSocial
We noticed that most links or social media landing pages, especially for e-commerce, pointed to a page that needs to be updated and managed regularly. Using ShopSocial, you can create a unique shopping experience by linking to pages that are changing with the trends in your catalog and visual UGC on your website.
However, in many cases, users are hitting that link to shop products they may have seen elsewhere on Social Media, or they are doing research on products. In fact, 81% of Instagram’s 1 billion monthly users, use Instagram to research products or services. 130 million of them click shopping posts every month.*
ShopSocial address all of social shoppers needs by:
- Allowing them to see visual UGC (pictures or videos) that your team has tagged with products. It allows them to do research, shop a look etc.
- Allowing them to see your catalogs hottest products in real-time. Let’s say a TikTok goes viral, and all of a sudden users are flocking to your site through social links looking for it. The “Trending” tab, on ShopSocial, will most likely have that item along with all sorts of other trending products.
- Offering a branded, highly engaging experience that your team setups and controls
What makes ShopSocial the perfect tool for your e-commerce brand?
It’s simple. ShopSocial takes social galleries, and trending data you already have collected and merchandised and puts it to work on Social Media channels.
It’s Customizable. ShopSocial is fully customized to your brand. Use your colors, your logo, and even pick your own ShopSocial vanity URL (i.e. https://shopsocial.co/sitevibes).
It’s Engaging. Shoppers love trends, social proof, and seeing other people use a product. In fact, SiteVibes social proof and trends have helped lift on-site conversion by as much as 20% for retailers. Show social users the same, highly engaging content all through ShopSocial.
To learn more about ShopSocial, or SiteVibes, request a one-on-one demo with one of our product experts.
*Instagram statistics are from Hootsuite.